Content is King
I recently started a job at a Cause Marketing firm and it is
one exciting ride. I wanted to highlight
the importance of this type of marketing and explain (to the best of my
ability) what it is.
Working here at CafeGive Social I realized quickly that it
is all about content. Whether it’s a white paper, case study, or
blurb for Facebook… it’s all about content.
I never understood what content marketing was until I started working on
projects for CafeGive. Taking meaningful
data and turn it in to something the public understands, identifying and
showcasing the most important success stories of the company, and sharing
useful, enriching information with people; this is content marketing. Getting views and likes is not about how
popular you are- it’s about the depth of your content. Being a successful business in your online
endeavors is all about connecting, communicating, and expanding the strength of
your information.
Cause Marketing is an all around great practice. By tying your business to a cause and helping
support the cause you can extend your reach and strengthen your company. For example, with CafeGive Social- apps are
created (for Facebook and such) to make it easy to do things like donate to the
cause. Not only does it help the brand
of the company get out there in a positive way, it helps raise money for the
cause!
Switching gears here (but not completely).
I want to connect cause marketing to how individual pieces
of work carry weight in social media. When
I look at photos that are successful on Facebook or Flickr, when I see posts
that are shared hundreds of times, and even when a meme pops up in your feed
and you chuckle… the content always holds an element of truth.
When I post a photo (as a photographer)- I never know which
ones will reach people and get to them—but I’m starting to figure it out. When a photo has an authentic story, no
matter what that story says… it affects people.
Real stories are what truly move people.
Something that I am struggling with right now in Bluehaven Grace is making the story
real, organic, and transparent. I want
there to be an honest story that comes to the surface. It’s hard, especially when I never lived in
the 1800’s. It’s really been a challenge
to channel the feelings and trials of someone living in a completely different
reality. BUT the thing that I know ties
us all together is that we all experience love, fear, joy, pain, and failure.
I’m trying to apply this same idea of content being key to my novel writing. I’m to that point in the story where I’m
starting to drift away from the purpose and need to be brought back to what’s
important: Telling the Truth.
Thanks for listening,
Chelsea Smith